Your DTC Team Has AI Tools.
They're Not Using Them Right.
Hands-on Claude Cowork training, 30-day marketing sprints, and 90-day AI roadmaps — built for the DTC founder who needs receipts, not potential.
93% of DTC founders use AI tools. Only 13% have a system that actually works.
DLaurie AI closes the gap — with training, systems, and strategy built around your team's real work.
You're Not Alone
AI Was Supposed to Give You Time Back.
Why Does Your Week Feel the Same?
If any of these sound familiar, you're in the right place.
"It doesn't sound like us. We rewrite everything."
The output is technically correct. The grammar is fine. And it sounds like it was written for a brand that doesn't exist. That's a training problem — not a model problem.
"We pay for Claude. Nobody actually uses it."
45% of employees use AI tools weekly. Nearly half receive no formal training or guidelines. Adoption doesn't happen from subscriptions — it happens from systems built around real work.
"There are 47 AI tools I could be using. None came with a playbook."
The problem isn't awareness. It's the absence of a system that makes sense for the specific way your brand actually works. That's what Claude Cowork training builds.
Services
Four Ways to Bring AI Leverage
Into Your DTC Marketing
Every engagement builds on the last. Start where you are — and leave with a system you own.
AI Opportunity Snapshot
A structured 60–90 minute diagnostic. Walk away knowing exactly where AI fits into your marketing and the one highest-leverage opportunity to act on in the next 30 days.
Learn more →AI Training via Claude Cowork
Hands-on training that turns sporadic AI use into a repeatable system. Three formats — solo workshop, full-day team, or 6-week cohort. Real workflows, not slide decks.
Learn more →AI-Powered Marketing Sprint
One pain point. One fix. Thirty days. Scope-locked on day one. Ends with full team handoff training — you're eliminating a dependency, not creating one.
Learn more →AI Marketing Roadmap & Advisory
90 days. Full AI marketing audit. Prioritized roadmap. Bi-weekly sessions and async support. At day 90, you own the roadmap — not a retainer dependency.
Learn more →Proof of Work
The Receipts
What happens when a founder-led DTC brand stops patching together AI outputs and builds a system around how their team actually works.
Case Study · Herbal E-Commerce · DTC
TBE Herbs — 500% Organic Purchase Growth.
Zero Paid Ads.
A founder-led herbal products brand rebuilt their entire content marketing workflow around AI-assisted systems. Consistent, on-brand content — published faster and more frequently, without growing the team. The result: a 5× surge in organic purchase conversions driven entirely by owned content.
Read the Full Case Study →Book a Discovery Call
Let's Figure Out Your
Right Starting Point
Tell me about your brand and your biggest AI challenge. I'll come back to you within one business day.
✓ Received!
Thanks for reaching out. Denika will be in touch within 1 business day to confirm your discovery call.
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