Something broke in your marketing. Most founders don't know what.
Revenue's plateaued. Channels that used to work don't. Your team's busy but growth is flat. I diagnose what's actually broken and rebuild the marketing infrastructure that fixes it — starting with the one thing that matters most.
(wellness DTC brand)
(wellness DTC brand)
operator experience
The symptoms are obvious. The cause is harder to name.
Traffic is down and I don't know if it's the algorithm, AI search, or something I did.
Most founders are treating a structural problem like a tactical one. The channel didn't break — the infrastructure underneath it did.
We're spending more on ads to get the same revenue we used to get from organic.
That's not a media buying problem. That's what happens when discovery shifts and your owned channels weren't built to compensate.
My team is doing everything right. The numbers just aren't moving.
Effort isn't the issue. The system those efforts feed into is what's broken — and that's a harder thing to name without someone who's seen it before.
Four ways in. One direction.
Every engagement builds on the last. Start where you are. Leave with a system you own.
AI Opportunity Snapshot
A 60–90 minute diagnostic. Walk away knowing exactly where AI fits — and the one move to make in the next 30 days.
Learn more →Claude Cowork Training
Hands-on training that turns sporadic AI use into a repeatable system. Solo, full-day team, or 3-week cohort.
Learn more →AI Marketing Sprint
One pain point. One fix. Thirty days. Ends with handoff training — you eliminate dependencies, not create them.
Learn more →Roadmap & Advisory
90 days. Full audit, prioritized roadmap, bi-weekly sessions. At day 90 you own the roadmap — not a retainer.
Learn more →
DLaurie AI doesn't build dependencies. Every engagement ends with a rebuilt system, measurable channel performance, and a team that can run it independently.— Denika Laurie · AI Marketing Consultant & Systems Strategist
The Receipts.
Wellness DTC Brand — full marketing rebuild. +500% organic growth.
Their traditional marketing stack stopped working when AI reshaped how buyers find local businesses. DLaurie AI rebuilt the strategy and built six systems to execute it. Organic purchases are up 500% and the engagement is still active.
Let's figure out your right starting point.
30 minutes. No pitch deck. Tell me about your brand and your biggest AI challenge — I'll come back with the right next move.