Four ways in.
One direction.
Every engagement builds on the last. Start with clarity. Build a system. Run your marketing operation on outcome logic — not tools you manage around.
AI Opportunity Snapshot
You already know what's not working. A channel that used to bring customers in has gone quiet. Traffic dropped and didn't come back. Sales slowed after something changed — and that something involves AI. Google's search results look different. Customers are finding products differently. You can see the problem but you don't know how to fix it because the fix requires understanding what AI changed and what that means for your specific operation.
You come in with the problem. I ask the right questions, take a focused look at that one channel or part of your marketing system, and confirm what's actually happening — not what it looks like on the surface.
You leave with a clear diagnosis and a specific recommendation for what to rebuild. That recommendation becomes the scope of your Sprint.
Best for: DTC founders who know exactly which part of their marketing stopped working — and need a confirmed diagnosis before the rebuild begins.- You bring the problem — one channel, one system, one part of your marketing that stopped working
- Focused 60–90 minute session — I ask the questions, you walk me through what you're seeing
- Post-session review — I confirm the diagnosis and identify the root cause
- Written recommendation — exactly what needs to be rebuilt and how
- $250 credited in full toward your AI Marketing Sprint
- Solo Workshop · Half-day, 1–2 people. Best for founders getting started.
- Full-Day Team Training · Up to 10 team members. Live workflow building across your actual stack.
- 3-Week Cohort · For DTC founders and small teams. Three 90-minute live sessions plus async Slack support.
- Curriculum built around your team's real workflows — not generic AI prompting
- Live Claude Cowork setup and workflow building during the session
- Brand voice configuration so every output is on-brand from day one
- Skills and SOPs your team can run independently after the session ends
- 30 days of post-training Slack access
Claude Cowork Training
This is where most clients start — and where things actually change. Not a slide deck about AI potential. Live training built around the tasks your team does every day, using the tools you already have.
Most teams use AI the same way they use a search engine: reactive, one-off, and brand-blind. This training builds the system underneath — a repeatable workflow your team can run without asking "what should I prompt?" every time.
I've spent 10+ years training and facilitating marketing teams. Every session is built live around your actual workflows, not a generic curriculum. Adoption isn't accidental — it's designed in from the start.
The fastest path to a team that runs AI confidently isn't more tool access. It's one session where they build something that works before they leave the room.
Best for: DTC founders and marketing teams ready to build a system — not just experiment.AI-Powered Marketing Sprint
The Snapshot told you what's broken. The Sprint fixes it. One workflow, one part of your marketing infrastructure — rebuilt inside your actual operation in 30 days.
Scope is locked on day one based on what came out of your Snapshot. No drift, no additions, no scope creep. I rebuild that specific system.
At handoff you receive a documented workflow and a system your team can operate independently from day one. 30 days of post-launch support is included.
Best for: DTC brands who've completed the Snapshot and are ready to rebuild — not plan, not strategize, rebuild.- Scope locked to the one system identified in your Snapshot
- Full rebuild
- Documented workflow delivered at handoff
- 30 days post-launch support included
Scope is locked to one system on day one. Each option is a complete, working build — not a template or a document.
- Full channel audit — where AI disruption is costing you revenue and why
- AI search visibility strategy — built to get cited in ChatGPT, Perplexity, and Google AI Overviews
- Rebuild sequence mapped across Growth, Content, Retention, and Creative
- Bi-weekly strategy calls throughout the engagement
- Async Slack support between sessions
- 90-day execution alongside your team
- Quarterly performance review at day 90
- Documented case study at close
The natural next step after a Sprint. Book a discovery call to discuss scope and fit.
AI Marketing Roadmap & Advisory
Revenue is down. CAC is climbing. Your content isn't getting found because AI search answers the question before anyone clicks. Google AI Overviews, ChatGPT, and Perplexity are replacing the search results your marketing was built around — and your current infrastructure has no answer for any of it.
This 90-day engagement audits every channel and workflow where AI has disrupted how customers find you, evaluate you, and decide to buy. From there I map the rebuild sequence — what gets fixed first, what gets built next, what gets cut — and execute it.
At day 90 your marketing infrastructure is AI-native. Your content is built to get cited in AI search. Your workflows run on Claude. Your CAC reflects a system designed for how customers actually discover and buy things now — not how they did three years ago. Not a retainer. Not a dependency. You own it.
Best for: DTC brands at $1M+ with declining revenue, rising CAC, and a marketing infrastructure that was built before AI changed how customers find and buy — and needs a full rebuild to become AI-native.Start where you are. Build from there.
Every service delivers a result on its own — and sets up the next step naturally. No pressure to move forward. No dependencies created.
Let's find your right entry point.
30 minutes. No pitch deck. Tell me where your DTC brand is with AI right now — I'll come back with the right next move.