HomeAboutServices Case StudiesBlogFAQs Contact Book Discovery Call
Services

Four Ways to Bring AI Leverage Into Your DTC Marketing

Start with a discovery conversation. Then choose the path that fits where you are — hands-on team training, a 30-day execution sprint, or a full 90-day AI marketing strategy. Every engagement builds on the last.

The Client Journey

Four services. One system. Every engagement builds on the last — most clients start with the Snapshot.

01
Snapshot
$250
Entry Point
02
AI Training
$750–$4,000
Primary Wedge
03
Sprint
$2,500–$5,000
Execution
04
Roadmap
$1,500–$2,500/mo
Strategy Bridge
Not Sure Which Service Is Right?

Answer three questions. Get your starting point.

Snapshot
$250		 AI Training
$750–$4,000		 Sprint
$2,500–$5,000		 Roadmap
$1,500–$2,500/mo
1. Where are you right now? Not sure where AI fits — I want clarity before I invest My team has AI tools but nobody's using them consistently I know exactly what's broken and I want it fixed AI is working — I need a full strategy for what to build next
2. Who needs to be involved? Just me — the founder Me and/or my team (1–10+ people) Me — I want something built, not just taught Me and my leadership team
3. What's your timeline? I want an answer this week 1 day to 6 weeks depending on format 30 days — fixed, scope-locked 90 days — building for the next quarter

Still not sure? The discovery call will tell you exactly where to start.

Service 01 · Entry Point
$250

AI Opportunity Snapshot

"Find out exactly where AI fits into your marketing — in 90 minutes."

The AI Opportunity Snapshot is a structured 60–90 minute diagnostic session designed to answer three questions your team has probably been circling without a clear answer:

  • → Where is AI already touching your marketing — and what's not working?
  • → What is the single highest-leverage AI opportunity given your team and workflow right now?
  • → What is the one thing you could fix in the next 30 days?

You'll leave with a one-page action plan — not a tool recommendation list, not a generic AI overview, but a specific, honest answer to "where do I actually start?" The $250 Snapshot fee is credited toward your AI Training or Marketing Sprint engagement.

What You Get

  • ✓ 60–90 minute structured session
  • ✓ One-page AI opportunity deliverable
  • ✓ AI opportunity map for your workflow
  • ✓ One 30-day quick win identified
  • ✓ Full credit toward any future engagement
Best For

DTC brand owners using AI tools inconsistently who want a clear starting point before investing in training, a sprint, or a full advisory engagement.

Book Discovery Call → See how training works →
⭐ Best Starting Point

Training Formats

  • Solo Workshop
    Single session — ideal for founders learning independently
  • Full-Day Team Training
    Your entire team trained in one intensive session
  • Cohort Program (6 Weeks)
    Structured curriculum with community and ongoing support
  • Enterprise Workshop
    Custom engagement for larger teams — contact for details
Book Discovery Call →
Service 02 · Primary Wedge
$750–$4,000

AI Training via Claude Cowork

"Your team has AI. Now let's build a system that actually works."

Most DTC teams adopt AI tools and then stall. Not because the tools are bad — but because nobody built a workflow around them. Your team has subscriptions they use sporadically. Output that gets rewritten. Processes that are still manual. That's what this training fixes.

Claude Cowork is Anthropic's collaborative AI platform — and it's the operating headquarters of every DLaurie AI training engagement. Training covers two areas:

1. Internal Operations & Business Workflows

Email drafting, SOPs, research, meeting prep, customer service templates, task & project management support.

2. Marketing Workflows & Channel Execution

Klaviyo email copy, content briefs, ad creative ideation, product descriptions (with Shopify publishing), social calendars, and brand voice setup.

The ROI Case

AI payback time has compressed from 7.8 months (2024) to 4.2 months in 2026, with content teams seeing payback in under 3 months. 62% of marketers cite lack of AI training as their #1 challenge. (McKinsey State of AI 2025; Salesforce State of Marketing 2025)

Service 03 · Execution
$2,500–$5,000

AI-Powered Marketing Sprint

"One pain point. One fix. Thirty days. Done."

The AI Marketing Sprint is a 30-day execution engagement built around one specific marketing problem — fixed completely, handed off with training, and scope-locked on day one so there's no drift and no ambiguity.

The Three Most Common Sprints
01
Lifecycle Email Rebuild
Rewrite Klaviyo flows using AI-assisted segmentation, brand-voice copy, and automated sequence logic
02
Content Production System
Build a brand-voice-trained content engine your team runs weekly inside Claude Cowork, without agency support
03
Lead-Magnet Funnel
Build and launch an AI-assisted lead magnet and 30-day nurture sequence from scratch

Every Sprint ends with a full team handoff. Your team is trained to run the system independently before day 30. You're not creating a new dependency — you're eliminating one.

Deliverables in Every Sprint

  • ✓ 30-day fixed-fee scope — locked on day one
  • ✓ One specific marketing problem solved end-to-end
  • ✓ 30-day post-launch support
  • ✓ Team training and full system handoff
Best For

DTC founders with a specific, named workflow problem who want it solved with implementation support — not just a plan. Most Sprint clients move into the AI Marketing Roadmap for ongoing strategic support.

Book Discovery Call →

Over 90 Days, You Get

$1,500–$2,500/mo · 90-day minimum · ~$4,500–$7,500 total

  • ✓ Full AI marketing audit of your current stack, team, and workflows
  • ✓ Prioritized AI marketing roadmap with clear quarterly milestones
  • ✓ Bi-weekly strategy sessions — working sessions, not status updates
  • ✓ Async Slack support between sessions
  • ✓ Capstone handoff document your team can execute independently
  • ✓ Case study asset for the engagement
Best For

DTC founders who want strategic AI marketing leadership and a prioritized roadmap — not just another execution project. The natural next step after completing an AI Marketing Sprint.

Book Discovery Call →
Service 04 · Strategy
$1,500–$2,500/mo

AI Marketing Roadmap & Advisory

"The AI marketing strategy your operation needs — without the full-time CMO overhead."

The AI Marketing Roadmap & Advisory is a 90-day engagement that delivers what a fractional AI CMO does — without the open-ended retainer and ongoing agency dynamic that comes with it.

This engagement answers the question most founder-led DTC brands eventually hit: "We know AI matters. We don't have a strategy for it. Where do we actually start — at the whole-business level?"

The Roadmap & Advisory is not a retainer. It has a defined start, a defined outcome, and a defined end. At day 90, you own the roadmap.

90-Day Minimum · Strategy Bridge

After a Sprint proves execution, this 90-day engagement proves strategic thinking. It's the same work a Fractional CMO does, but scoped and bounded so the client can say yes before committing to an open-ended retainer.

"
DLaurie AI didn't just help us with AI training, they built us a system. We went from having a mediocre presence and little online sales to increased revenue and real, measurable growth in a matter of weeks.
A. Jones, Founder — TBE Herbs
Herbal Wellness · DTC E-Commerce  ·  +500% organic purchases →
Ready to Start?

Tell Me About Your Brand

Not sure which service is right? The discovery call answers that. Tell me where you are and what's not working — I'll tell you the right starting point.

Or book directly on Calendly.

✓ Received!

Thanks for reaching out. Denika will be in touch within 1 business day.

Book Directly on Calendly →