Full marketing stack. Real budget. And buyers who stopped finding them.
This wellness ecommerce brand had a real marketing budget. Paid ads. Social media. Email campaigns. The full traditional stack, built for how DTC shoppers used to buy.
Then buyer behavior changed. As AI Overviews, AI chat tools, and evolving search results reshaped how people discover and vet ecommerce brands online, their website traffic dropped. Web sales followed. They were running every channel. The problem was how they were showing up in search and AI answers, and who was actually finding them.
The strategy they had was built for a different buyer. How they get found, attract new customers, and convert visits into sales all needed to be rebuilt from the ground up.
They weren't looking to hand off their marketing and lose control. They wanted a strategy they could own, a system to execute it, and the skills to run both independently. That's exactly what DLaurie AI was built for.
A marketing strategy built for the AI era. Six systems to execute it.
The engagement started with a full diagnostic of how buyers were discovering the brand. What came out was a marketing strategy designed around how customers actually find, evaluate, and buy from wellness DTC brands today. These six systems are how that strategy runs.
The AI Marketing Roadmap & Advisory engagement concluded in August 2026, exactly as designed: the wellness brand owns the documented workflow now and runs it independently, no new vendor required.
Bulk Product Description App
Built a custom app connecting Claude Cowork to Shopify that writes purchase-intent descriptions in the brand's voice, optimized for AI search and AI visibility, producing 20 or more product descriptions at a time. Applied across a catalog of more than 1,000 products, including every listing on Google Shopping.
Welcome Series Email
Built an automated welcome email sequence connecting Mailchimp to Claude Cowork as part of the customer acquisition strategy. Every new subscriber gets a brand-aligned first impression that moves them toward purchase, running automatically.
Email Funnel Framework
Built a reusable framework for running marketing funnels, designed to grow the email list and convert subscribers into customers. Lead magnets were created together with the founder, purpose-built to attract the right buyers at each entry point.
Biweekly Analytics Reports
Created a Claude Cowork skill and scheduled task that generates biweekly reports covering sales, site traffic, email metrics, and social analytics. Strategy decisions are now backed by data, generated in minutes rather than hours of manual reporting.
SEO & AEO Blog Content
Automated biweekly blog posts via a custom Cowork skill and scheduled task, optimized for both search and AI-powered discovery. Content built around how buyers search today, publishing consistently regardless of the founder's bandwidth.
Social Media Co-Creation
Built a Cowork skill that co-creates social media content with the founder, keeping her in the creative loop without losing hours to execution. Posts stay aligned to brand voice and the marketing strategy, every time.
Receipts, not potential.
Showing up in AI search too.
The AI Content + AEO Visibility system built during this engagement is already showing up in how buyers find the wellness brand. Exported Bing and Google data from May through August 2026 show AI citations and impressions climbing month over month.
DLaurie AI gave us a marketing strategy that helped us to become visible in AI searches, increase sales and gain new customers plus become an AI native brand, thereby outpacing our competitors.
Founder, Wellness DTC Brand