Short sentences. Specific numbers. Named tools. Real workflows. No generic AI takes — just what's actually working in Claude Cowork and across the DTC AI stack right now.
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45% of employees use AI tools weekly. Nearly half receive no formal training. Here's the exact adoption failure pattern — and how to break it with Claude Cowork.
Coming soon →DTC brands average 6–8 AI tool subscriptions with no clear ROI on any of them. Cody Plofker called it "death by a thousand apps." Here's the 5-question diagnostic to audit your stack right now.
Coming soon →The tools were never the problem. Here's the specific before/after of a DTC brand that went from sporadic ChatGPT use to a fully integrated Claude Cowork system — in 30 days.
Coming soon →Not a beginner's prompt guide. A complete Claude Cowork setup for a founder-led DTC brand — brand voice, Shopify integration, Klaviyo workflows, and the exact Skills your team needs.
Coming soon →78% of consumers used AI for shopping research in the last 3 months. Your brand isn't showing up. Here's the practical breakdown of why — and the specific actions that move the needle.
Coming soon →The gap isn't model quality. It's integration. Here's what the McKinsey data actually says — and the exact failure pattern DLaurie AI is built to prevent.
Coming soon →A discovery call is 30 minutes. You'll leave with a clearer picture of where your DTC brand is with AI than you've had in months.
Book Discovery Call →